Terms of Service


These Terms of Service v. 2 (the “Terms”) are effective as of May 18th, 2016 at 20:00 p.m. Greenwich Mean Time (GMT), and apply to all activity on on or after that date.  

Welcome to aGreatDay!

Welcome to The website (the "Site") is comprised of various web pages and operated by Mall Street AB together with its parents, subsidiaries (including, without limitation, Mall Street USA, Inc.), affiliates, successors and assigns (collectively referred to herein as “aGreatDay”, “we” or “us”). The Site is offered to you conditioned on your acceptance, without modification, of the Terms. Your use of the Site constitutes your agreement to all such Terms. You’re also agreeing to our Privacy Policy.


Your use of the Site is subject to aGreatDay Privacy Policy. Please review our Privacy Policy, which also governs the Site and informs users of our data collection practices. Read more about this in our Privacy Policy.


In these Terms the following phrases are defined as set forth below:




The account established by a User (who may be either a Funder or a Dreamer) when they register with the Site.

Campaign Page

A page created and presented by a Corporate Sponsor on the Site, in order for Users to obtain free Hearts in return for viewing sponsored material. 

Corporate Sponsor

A business entity or brand that, through aGreatDay’s Signature Dream, in whole or in part, fulfills a chosen Dream Project on the Site by providing Hearts towards the Dream Project Funding Goal of a Dreamer. A corporate sponsorship arrangement is subject to a separate agreement between the Dreamer and aGreatDay, as well as these Terms. A Corporate Sponsor can also create and present a Campaign Page for Users to obtain free Hearts.

Country of Tax Residence

The country in which you are subject to taxation as a resident. 


Crowdfunding on the Site is the practice of funding a Dream through monetary contributions on the Site from a number of people (Funders) on the Site. 

Dedicated Campaign

A Dedicated Campaign is a campaign page that is linked to a chosen Dream Project, meaning that the hearts earned from interacting with such a campaign is automatically transferred to the Dream Project.

Dedicated Dream

A Dedicated Dream is a Dream, chosen by the Corporate Partner, which is partly or fully funded by a dedicated campaign and the Hearts generated from Users interacting with the campaign page. 

Delayed Funding Repayment

A Funding Repayment which has not been credited to Operator’s bank account within 30 calendar days.

Digital TV Format

All aGreatDay´s present and future digital video formats, which will be developed from the content on the Site, including all present and future licensing collaborations with broadcasters or affiliated businesses.

Dream Budget/ Project Funding Goal

An estimate by the Dreamer of how much the dream is going to cost to fulfill in Hearts/USD/or other currencies if offered on the Site. The Dream Project Funding Goal determines how many Hearts need to be funded in order for a Dreamer to have his/her Dream Project fulfilled. A Dream Project Funding Goal is fulfilled when it has reached one hundred (100%) percent of the Dream Project Funding Goal.

Dream Project

The Dream presented by a Dreamer on the Site. 

Dream Time Plan Deadline

A date indicating the deadline for funding, i.e., when no more Hearts can be contributed towards a Dream Project. 


User who creates a Dream Project

Force Majeure

Force Majeure shall mean any circumstances beyond the reasonable control of a party (including, without limitation, natural calamities such as fire, explosion, flood, earthquake, epidemic, war (declared or undeclared), embargo, occupation, civil war, civil disturbances, strikes and natural and human disasters) which prevents a party from the performance of its obligations under a relevant agreement.

Earn Hearts

Hearts are gained by both Funders and Dreamers for viewing and/or interacting with sponsored material on a campaign page on our Site created by a Corporate Sponsor to the Operator. If offered on the site you can also earn hearts from other activities, such as sharing on social media or likewise as an affiliate program. 


User who contributes to a Dream Project by giving Hearts on the Site.

Funding Amount

The size of the contribution, made in Hearts, by a Funder towards a Dreamer’s Dream Project on the Site.

Funding repayment

Repayment of the Funding Amount from the Dreamer to the Funder.


A virtual currency used on the Site to fund Dream Projects and to buy Dream Subscriptions and as further described in these Terms. One (1) Heart has a value equal to USD 0.10.

Heart Account

An account where each User’s Hearts are stored, both purchased and gained. With the available balance, Users can support Dream Projects.

Heart Shop

The digital store on the Site where Hearts can be purchased by Users with a credit or debit card or any other payment alternative offered on the Site. 

Likeness Letter

If your Dream is selected by aGreatDay to be sponsored, your Dream Project will be subject to the terms of our Likeness Letter.

Long description

Your Dream Project shall include a description where you tell us about the Dream. Describe in short what your ambition to achieve is relating to the set Dream Project Funding Goal as well as a Dream Fulfillment Date.

Non-North American Users

Users that are residents based or have their country of tax residency outside the US and Canada. Also defined as “Rest of the World”.

North American Users

Users who have their Country of Tax Residency in North America, defined as North America and Canada.


Mall Street AB and Mall Street USA Inc., also referred to as “aGreatDay”. 


A reward is a non-monetary thank you gift in exchange for the support of Dream Projects. 


The services offered by aGreatDay through the Site.

Short Description

Your Dream Project shall include a short description where you tell us about the Dream.

Sponsored Category

A Sponsored Category is a branded category a Corporate Sponsor powers and/or contracted with aGreatDay to represent or support Users. 

Sponsored Dream

A sponsored Dream is a Dream Project selected as such by aGreatDay. A sponsored Dream may be presented to Corporate Sponsors for funding purposes. 


The website

Success Story

A Success story must be prepared by a Dreamer upon fulfilling a Dream to document the Dreamer’s success in fulfilling the Dream.

The Success Story is a presentation in text, images and/or a video of the fulfillment of a Dream. A Success Story is required in order for the Dream Project to be considered as fulfilled. 


Dreamer and any other person featured in a Dream Project or a sponsored Dream

Time plan

The time period determines the deadline for funding and is the period of time that a Dream Project is live on the Site. The time plan is set for 60 days to begin with. The Dreamer may extend this time plan to a maximum of 360 days. 


An individual (natural person) who registers an Account for the Service. A User can be both a Funder and a Dreamer. User is also referred to herein as “you”. 


An individual who is browsing the Site without being registered as a User.


Where do you live?

Based on your country of residence different legislations apply: